Deep Vibe had a blast joining Kate Strachnyi in San Francisco at Dreamforce 24 as official media. It's evident from the videos that we had a ton of fun and captured a ton of great content. 10 out 10!
Deep Vibe returned to PegaWorld 2025 in Las Vegas to create an immersive visual experience for the Innovation Hub—pushing the boundaries of creative technology to deliver one of our most technically sophisticated installations yet.
Across 36+ LED screens in a complex multi-vantage spatial layout, we delivered dozens of modular animations, impossible 3D worlds, and AI-accelerated assets at 12,800×2,300 resolution. Every technical innovation served the narrative: turning abstract enterprise concepts into cinematic experiences that made attendees stop, look up, and feel a sense of awe.
The result: attendees walked in not knowing what to expect and left with a sense of wonder—exactly the experience Pega wanted for their Innovation Hub.
The Challenge:
Design and deliver a multi-screen animation ecosystem spanning 36+ LED screens—one that serves story first while leveraging cutting-edge technology to create an unforgettable attendee experience. The content needed to work from any viewing angle, maintain freshness across multiple event days, and transform Pega's brand language into spatial storytelling at massive scale.
How Deep Vibe solved it:
Deep Vibe made this so simple and amazing and elegant....and everyone gave me all the praise.
They deliver baby!
Deep Vibe partnered with Jack Morton to create an ambitious brand campaign for Hyland featuring cutting-edge virtual production technology. This comprehensive campaign included :30 & :15 video spots plus matching radio commercials, showcasing the power of extended reality (XR) and cinema robotics in modern advertising.
Working at StudioLab, we deployed a hybrid approach combining full XR virtual production, advanced camera tracking, and strategic green screen techniques. This allowed real-time lighting adjustments and seamless client collaboration while maintaining maximum post-production flexibility—a perfect marriage of innovation and practicality.
The campaign demonstrates how virtual production technology can transform traditional advertising, creating immersive brand experiences that were previously impossible or prohibitively expensive.
How do you create a breakthrough brand campaign using cutting-edge virtual production?
Jack Morton and Hyland needed a campaign that would stand out in a competitive market while demonstrating innovative creative capabilities. The challenge: integrate extended reality (XR), cinema robotics, and virtual production techniques into a cohesive brand story that delivers both visual impact and strategic messaging across multiple formats—all while maintaining budget efficiency and client collaboration throughout the process.
Deep Vibe deployed a revolutionary hybrid virtual production approach:
Our hybrid methodology at StudioLab allowed us to capture the magic of virtual production while preserving the creative control needed for high-stakes brand work. The result: a campaign that pushes creative boundaries while delivering practical, scalable content across :30, :15, and radio formats.
Their name says it all. DV has deep creative chops. Deep production know-how. Deep animation skills. Spend some time with their highly collaborative team — I have no doubt that they will make your concepts bigger and bolder
PegaWorld is Pega's annual customer event with 4000+ attendees at the MGM Grand in Las Vegas. Pega brought on Deep Vibe to create branded content for 9 overhead transparency capable screens that would live over the Innovation Hub for the 2 days it was open.
The goal was to create an environment and atmosphere that felt cool and compelling while deeply representing the brand and key messages/themes. On-site we were able to help design the giant installation of intelligent moving lights fixtures to compliment the content on the screens in a targeted and pre- programmed manner to heighten the effect of each video.
The cornerstone of the experience was a giant reactive cube where Deep Vibe assets were leveraged to make it the show stopper they hoped it would be.
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Deep Vibe made this so simple and amazing and elegant....and everyone gave me all the praise.
They deliver baby!
