Deep Vibe partnered with Jack Morton to create an ambitious brand campaign for Hyland featuring cutting-edge virtual production technology. This comprehensive campaign included :30 & :15 video spots plus matching radio commercials, showcasing the power of extended reality (XR) and cinema robotics in modern advertising.
Working at StudioLab, we deployed a hybrid approach combining full XR virtual production, advanced camera tracking, and strategic green screen techniques. This allowed real-time lighting adjustments and seamless client collaboration while maintaining maximum post-production flexibility—a perfect marriage of innovation and practicality.
The campaign demonstrates how virtual production technology can transform traditional advertising, creating immersive brand experiences that were previously impossible or prohibitively expensive.
How do you create a breakthrough brand campaign using cutting-edge virtual production?
Jack Morton and Hyland needed a campaign that would stand out in a competitive market while demonstrating innovative creative capabilities. The challenge: integrate extended reality (XR), cinema robotics, and virtual production techniques into a cohesive brand story that delivers both visual impact and strategic messaging across multiple formats—all while maintaining budget efficiency and client collaboration throughout the process.
Deep Vibe deployed a revolutionary hybrid virtual production approach:
Our hybrid methodology at StudioLab allowed us to capture the magic of virtual production while preserving the creative control needed for high-stakes brand work. The result: a campaign that pushes creative boundaries while delivering practical, scalable content across :30, :15, and radio formats.
Their name says it all. DV has deep creative chops. Deep production know-how. Deep animation skills. Spend some time with their highly collaborative team — I have no doubt that they will make your concepts bigger and bolder
1upHealth provides the healthcare industry’s most sophisticated FHIR-enabled health data platform for clinical data integration and API-enabled data connectivity.
Deep Vibe came in to help bring their new brand to life. A quick 3D ID exploration led to killer assests that have been used to fuel four video projects (and counting).
1upHealth primarily looked for a partner to take their newly improved brand look and messaging to create a top-of-funnel animated explainer video describing the 1upHealth FHIR Data Platform.
Deep Vibe used 1upHealth’s wave design to build a 3D asset and a flexible animation system.
This asset became the core for to build the 1up FHIR Platform overview explainer video, driven by voiceover narration, and a version for tradeshow booths where the story is driven by text on screen.
The animated 3D wave was adapted to loop as a background video for 1upHealth’s home page.
Deep Vibe is my go-to agency when I need help producing high-quality, deeply compelling video content.
Their commitment to excellence and the enthusiasm they bring to each project is unmatched and a real game-changer.
PegaWorld is Pega's annual customer event with 4000+ attendees at the MGM Grand in Las Vegas. Pega brought on Deep Vibe to create branded content for 9 overhead transparency capable screens that would live over the Innovation Hub for the 2 days it was open.
The goal was to create an environment and atmosphere that felt cool and compelling while deeply representing the brand and key messages/themes. On-site we were able to help design the giant installation of intelligent moving lights fixtures to compliment the content on the screens in a targeted and pre- programmed manner to heighten the effect of each video.
The cornerstone of the experience was a giant reactive cube where Deep Vibe assets were leveraged to make it the show stopper they hoped it would be.
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Deep Vibe made this so simple and amazing and elegant....and everyone gave me all the praise.
They deliver baby!
