PegaWorld 2025 - Innovation Hub

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about

Deep Vibe returned to PegaWorld 2025 in Las Vegas to create an immersive visual experience for the Innovation Hub—pushing the boundaries of creative technology to deliver one of our most technically sophisticated installations yet.

Across 36+ LED screens in a complex multi-vantage spatial layout, we delivered dozens of modular animations, impossible 3D worlds, and AI-accelerated assets at 12,800×2,300 resolution. Every technical innovation served the narrative: turning abstract enterprise concepts into cinematic experiences that made attendees stop, look up, and feel a sense of awe.

The result: attendees walked in not knowing what to expect and left with a sense of wonder—exactly the experience Pega wanted for their Innovation Hub.

Client
Pegasystems
Capabilities
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Creative Technology
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Generative AI Workflows
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2D + 3D Animation
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Motion Graphics Packages
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VFX + Compositing
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Concept Development
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Producing
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ask

The Challenge:

Design and deliver a multi-screen animation ecosystem spanning 36+ LED screens—one that serves story first while leveraging cutting-edge technology to create an unforgettable attendee experience. The content needed to work from any viewing angle, maintain freshness across multiple event days, and transform Pega's brand language into spatial storytelling at massive scale.

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solution

How Deep Vibe solved it:

  • AI-Enhanced 3D Creation: Used Hunyuan3D 2.0 in ComfyUI to convert 2D vector assets into production-ready 3D models—dramatically accelerating asset creation while maintaining artistic vision
  • Pixel Streaming Previz: Built the entire Innovation Hub in Unreal Engine and streamed it via browser so anyone, anywhere could walk the space and validate content before installation
  • Self-Managed Cloud Rendering: Deployed our own AWS infrastructure for high-performance rendering—eliminating vendor dependencies and enabling same-day iteration
  • Modular Animation Systems: Created content systems (not one-off videos) designed for multi-day, multi-screen experiences with targeted messaging across different zones
Client
Pegasystems
Capabilities
/
Creative Technology
/
Generative AI Workflows
/
2D + 3D Animation
/
Motion Graphics Packages
/
VFX + Compositing
/
Concept Development
/
Producing
/
Creative Technology
/
Generative AI Workflows
/
2D + 3D Animation
/
Motion Graphics Packages
/
VFX + Compositing
/
Concept Development
/
Producing

Deep Vibe made this so simple and amazing and elegant....and everyone gave me all the praise.

They deliver baby!

Scott Niejadlik
Innovation Experience Team Lead

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Branding
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Writing
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Art Direction
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Filming
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Narative
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Producing
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Pre-Producing
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Directing
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Editing
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Livestreaming
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Live action
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Creative Technology
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Front End Development
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Concept Development
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Digital Worlds (AR/VR/MR)
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Motion Graphics Packages
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Character Animation
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Storyboards + Pre-viz
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3D Brand Design Systems
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Generative AI Workflows
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VFX + Compositing
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2D + 3D Animation