
We partnered with the team at Slate Auto for the big launch campaign of their brand and new electric pickup truck that can change into whatever you need it to be — even an SUV. A suite of high-impact paid media assets designed to disrupt the traditional EV narrative. Moving away from the “luxury tech” tropes of the automotive industry, our creative strategy centered on Radical Simplicity and User-Led Design. By varying the color grades, pacing, and narrative voices, we created a modular content library that allowed Slate to target everyone from Gen Z creators to small business owners.
Slate Auto needed a launch campaign that could cut through the EV noise — a brand-new vehicle, a brand-new company, and a message that had to land with four completely different audiences simultaneously. Animations in a wide variety of sizes for all social media platforms, for paid advertisement and organic.
Deep Vibe developed four distinct paid media spots — each targeting a different segment, each with its own tone, pacing, and creative voice. A hero manifesto established the brand. A challenger spot attacked the price point. A DIY spot spoke to the makers. A utility spot spoke to the families and small businesses. One vehicle. Four stories. All of them true.



















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